The packaging of your product plays an important role in the marketing of the product. Hence, while choosing the packaging of the product, companies have a wide variety of product options available for the product packaging like cartons, cardboard, paper, foil and many more. Folding cartons are preferred for the product packaging as they have a…
Lead your next presentation with a custom pocket folder
Pocket folders, also known as presentation folders, are one of the best ways to hold and organize your marketing and promotional materials when you are pressenting them to a client. There is a multitude of uses pocket folders, whether it is to introduce a new product or service, or to package your standard promotional materials…
Custom Branded Mailer Boxes
Purchasing online The trend toward online purchasing isn’t ending any time soon. 51% of Americans prefer to shop online, and ecommerce sales continue to grow year-over-year. What does this mean for your business? Packaging has become one of the primary touchpoints and sales drivers – playing a key role in delivering your product safely and…
Folder Gluers used in Consumer Packaging
In essence, JP Graphics folding & gluing process transforms a piece of flat material into a finished product such as a box, envelope, or promotional item. This is achieved by folding the blank along pre-creased lines and applying the adhesive that will hold the product together. As a die-cut and creased blank passes through a folder-gluer, a…
Why hot foil stamping helps packaging to shine!
Standing out in a crowded market is what every brand owner wants for their product, but in increasingly crowded markets, it is becoming harder and harder to achieve. The box is a marketing instrument and successful brand owners know that packaging is the key differentiator on the shelf. Special finishing techniques such as hot foil stamping can…
3 Ways Personalization Benefits Your Nonprofit Fundraising
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand difference you make in the world. Personalizing your communications helps achieve these goals. How? Because it deepens engagement. When you personalize your emails and direct…
Big ideas come to life
Making your folding carton ideas a reality with our Indigo 12000 TSK is easier than it has ever been. With our ability to make short production runs and live samples, you don’t have to break the bank to do a market test before that larger production run so you can have confidence that your marketing…
Want to Sell More? Get Customers to Care About Your Mail
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric: 1. Think as…
Increase your bottom line and attract your target audience with impactful LARGE graphics.
Businesses today have an even bigger challenge attracting new customers and now more than ever highly visible signage is what gets those customers in the door. The days of customers just stopping in to browse your shelves or checkout your menu are behind us. Wide format printing with large graphics will help your business attract…
Persistence Pays Off with 1400% ROI
Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better results than with a single touch alone. Let’s look at…