Tony is really an amazing dude. I got a chance to meet him at the Proforma Convention last week in Grapevine, Texas. He says he’s spent loads of his own money learning best practices from Social Media gurus in various industries so he proves to be a wealth of knowledge and I had the great opportunity to listen to his presentation and talk to him personally. It was a huge value to take a lot of good notes on using social media strategically as a sales tool.
Here are some takeaways and highlights:
Point 1: Build a plan.
You need a strategy in order to be successful. Being “all over the place” is not a great way to be relevant on social media. Instead, it is crucial to focus your efforts on your pillars.
- Pillars: You as a person have a personal brand. Those are the pillars. Each post should be an example demonstrating one of those pillars that you include in your “About Me” section. For example, each of these could be a pillar: You’re a parent, Your top 2 professional things you provide for others, and Your main interest or hobby.
- Follow your customers on Twitter. This shows that you find them interesting. Reply back to them. “Favorite” a lot of their posts. They will see this and it will make them feel good.
- After some time of building a base, it’s a good idea to follow them on Linkedin. Start by sending a personal message saying you follow them and think they are interesting, and want to start building a relationship.
- Then once you become close, friend them on Facebook. At that point you find out about their family lives, find out what’s truly important to them, and what their hopes, dreams and aspirations are.
Point 2: Be personal.
People work with who they know and like as a person and that helps build trust. The key is to BE REAL. Let your personality shine though. Everything should be a post in the pillars of your brand or it’s not worthwhile.
Point 3: Don’t be paralyzed.
Sometimes we don’t post anything because we’re worried about someone seeing something we’ve said and then becoming offended. That’s OK, because you are being you, you are being real, and it will resonate with those who are close to you. Now, in the same token, it’s NOT okay to be offensive, or veer off your pillars. The key is to think with a good heart and use your best judgement.
Facebook has unfortunately made them irrelevant by charging money for posts to be seen. While their important to have still, the focus is on your personal profile as the sales person to build a real relationship. Only 10% of company page posts actually show up to your followers, unless you pay to have those posts seen. Tony informed us that you should never have to pay for Facebook; it’s just not worth the money.
Talking to people and being of service will go much further than just throwing offers out every week. These are some keys that I’m going to use to start bringing some A-game to my social media presence.
Thanks again Tony, I’ll be and sure to catch you a cold one next time I see you!