It’s interesting people’s perception of sales if they’ve never been in the role before professionally. Many think it’s kind of a slimy thing. Well, the worst people, or in this case the aforementioned “slime-balls,” are the ones that try to push people into something they don’t want or need. They usually don’t end up doing sales for long. The truth is everyone can be a sales person no matter what you do.
The best people in sales are the ones that build the relationships. Because the ones that end up truly being successful are the ones that get what their customer wants. Sounds simple, right? Well that could mean more than you think. But in order to get your customer (or anyone, maybe even a friend) what they want is to simply listen to their needs. And I mean FULLY understand what they are looking for. This even goes for a product you’re not currently selling.
To be the best, you can’t think about the balance sheet, you need to think about treating the person you’re talking to like a friend. Getting to know people and building the relationships takes time, but has the longest lasting impact.
So what is the “Key” that this article is titled for you may ask? Well other than all the great tidbits I was just informing you before, here’s the key:
Ask for the sale!
If you don’t ask for it, you won’t get it. Because chances are they’ll go to someone else who asked for it. Now this only works only if your product fits their needs, what I was talking about before. And in order to do that, you need to LISTEN to their needs.
Try it, and you’ll be surprised.