Tag Archives: e-readers

Focus – The real value in printed communications

This week I’m taking a step away from the Marketing Calendar Planning Series to focus on… well, focusing.

After reading Erin Anderssen’s post “Digital overload: How we are seduced by distraction“, we can see how easy it is to get distracted through apps, iPads, smartphones and perpetual links to an endless internet.

So here’s what I found works for me:

Disconnect. Difficult to do sometimes, yes. I kind of equate it to going to the gym, only mentally. I subscribe to magazines. Books and other forms of printed media (not those e-readers either!) work also.

Printed communcations

For me, there is something extremely enriching about picking up a good book or magazine. I’m not sure about you, but I can get MUCH more out of a written magazine article than an online post. I think this is because when I’m on the internet, I’m usually skimming through material, and not really immersing myself in the writer’s content fully.

Marketers: that is a point that is BIG to consider.

When there are less distractions, you can focus completely. When I put all of your attention to one particular activity, I find I’ll not only retain the information better, but it also means more to me.  I think over time, it actually strengthens your “focusing muscles” so you can focus better.

Connect Fully by Disconnecting

So if I were you, I’d give it a try. Do yourself a favor at times and leave the TV off, and pick up a real book or magazine (with paper pages!)…or even a newspaper. If you incorporate this into your regular routine, who knows – you may rediscover a whole new world.